Dog grooming School makes 701% ROI

Case Study: Pet Stylist Academy – 60+ Weekly Enquiries and 720% ROI with SEO & Meta Ads

**The Challenge:**Pet Stylist Academy needed more qualified leads to fill their courses, but their website wasn’t driving enough traffic, and their ads weren’t delivering consistent results. They lacked an efficient system to capture and manage leads, and their online presence wasn’t fully optimised to attract potential students.

**Our Approach:**We combined SEO with Meta (Facebook) lead generation ads to boost their visibility and streamline lead management:

• Landing Page Restructure: We redesigned their landing pages to improve user experience and conversion rates.
• Lead Capturing CRM Setup: We implemented a CRM to manage and nurture leads more effectively, reducing response times and increasing enrolments.
• Keyword Optimisation: Targeted keywords were added across their website to improve search engine rankings.
• Content Strategy & Development: Ongoing content creation based on keyword research to drive organic traffic.
• A/B Testing: We continuously tested different ad creatives and landing page variations to identify what worked best for lead generation.

The Results:

• Over 50% Growth in Organic Traffic: Their website now attracts significantly more visitors, thanks to targeted SEO efforts.
• Consistent Lead Generation: They’re generating around 60 enquiries per week, providing a steady stream of potential students.
• Outstanding ROI: With a 720% return on investment from combined SEO and Meta ads, their marketing spend is driving substantial growth.
• More Leads Than They Can Handle: Their lead pipeline is so strong they’ve had to adjust operations to keep up with demand.

This success comes down to strategic planning, data-driven optimisations, and continuous testing to refine performance.