Co-Parenting Institute Climbs to Google’s Front Page Without Ads

Co-Parenting Institute Climbs to Google’s Front Page Without Ads

The Co-Parenting Institute had a problem: they were spending a lot of money on Google ads to show up in searches, but when they stopped paying for ads they were almost invisible again. To fix this, we did some research to find the right keywords—words people use when searching for help with co-parenting. Then, we created content using those words and made a few technical improvements to the website. Finally, we got other websites to link back to their content.

The result? Now the Co-Parenting Institute shows up on the front page of Google’s SERPS for the same keywords they were previously paying -  for free, bringing in more visitors without needing to pay for ads anymore!